Excel Rasayan Pvt. Ltd.
Excel Rasayan Pvt. Ltd. is a pioneering Indian company specializing in the manufacturing of auto dish detergents for dishwashers. Established in 1985, the company has emerged as a market leader in India, known for its innovative cleaning formulations and technocrat-driven leadership. With a strong focus on R&D, Excel Rasayan has expanded its footprint beyond India, exporting high-quality dishwasher detergents to the UAE and South Asian countries
Leadership & Vision
Technocrat-led Management: The company is headed by a team of engineers and chemical scientists, ensuring cutting-edge product development.
Founder & CEO: Mr. Rakesh Upadhyaya (BTech, MTech IIT Delhi), a veteran in surfactant technology, established the company with a vision to revolutionize automated cleaning solutions in India.
Leadership: Technocrat-led (Founders & Key Executives with strong backgrounds in chemical engineering and product innovation)
R&D Focus: The leadership emphasizes sustainable and high-performance formulations, making Excel Rasayan a trusted name in the industry.
Core Products
Auto Dishwasher Detergents (Primary Product):
Powder, Tablet & Liquid Formulations
Eco-friendly & Phosphate-free variants
High-efficiency rinse aids
Specialty Cleaning Agents:
Commercial-grade dishwasher tablets
Descalers for Domestic and Industrial Use
Degreasers for industrial kitchens
Private Label Manufacturing
Custom formulations for appliance makers, MNCs & retail chains
Market Presence
• Domestic Leader: One of India’s foremost producers of automatic dishwasher detergents, catering to both retail and B2B segments.
• Private Label Manufacturing: Supplying Top Class products to Bosch, Siemens, Hafele, LG, Crompton, Hindware and many more. Also supplying to MNCs such as Unilever – Vim Matic, Tata’s Big Basket and others.
• Retail & FMCG Partners: Our products are available on leading eCommerce providers such as Amazon, Flipkart, JioMart and others. We are also live on Quick Delivery platforms such as Zepto, Amazon Fresh, Big Basket and others.
• Exports: Strong presence in UAE, Saudi Arabia, Bangladesh, Sri Lanka, and Nepal.
• Brands:
o Fortune (Auto Dishwasher detergents)
o XEL (Innovative Laundry Formulations)
o Tozzle (Plant Based cleaners for household and baby care)
Innovations & Sustainability
• Proprietary Formulations: Developed bio-enzymatic detergents for better stain removal.
• Innovation-Driven: Continuously develops advanced detergent formulations, including ecofriendly, phosphate-free, and enzyme-based variants for superior cleaning.
• Eco-conscious Manufacturing: Water-soluble, biodegradable ingredients with low carbon
footprint.
• Smart Packaging: Introduced recyclable paper boxes to reduce plastic waste.
Manufacturing & Certifications
• State-of-the-art Plant: Located in New Delhi, with ISO 9001 & ISO 14001 certifications.
• Export Compliance: Meets GCC and South Asian regulatory standards.
Future Roadmap
• Expansion into Latin, South Asean and European markets.
• Development of Innovative product formulations with reduced carbon footprint.
Why Excel Rasayan Stands Out?
50+ years of expertise in detergent chemistry.
Technocrat-driven innovation for superior cleaning performance.
Trusted by Top Appliance Brands, commercial kitchens & households across India and abroad.